In the earnings call with investors, Ek said that the company will not change its policies based on one creator or change it based on “any media cycle or call from anyone else.” Ek ultimately defended the company’s continuing use of Joe Rogan’s podcast in a heated employee town hall after the company reported weak quarterly earnings in February. And ad-supported revenue accounted for a record 15% of total revenues in Q4, with a double-digit increase in monthly active users engaging in podcasts compared to Q3.Įarlier this month, Spotify’s stock plummeted to a 21-month low after its Q4 earnings following pushback over Rogan’s unsubstantiated comments about the pandemic and COVID vaccines. Most recently, Rogan turned down a 100 million offer to leave. However, they didn’t reveal the value of the contract. The streaming company recently reported 406 million monthly active users in Q4, up from 381 million from the previous quarter. Spotify announced its exclusive deal with the top podcast in May 2020. The Rogan offer follows Spotify pulling roughly 70 episodes of The Joe Rogan Experience podcast from. I understand being more detached from MMA since getting that 100M Spotify deal, but Rogan should know this. Spotify is gaining power over podcast distribution. His Spotify deal, which he signed in 2020, is reportedly worth more than 100 million. GSP was so good he raised the bar, Rogan said on his podcast (via. and 92 other markets, creating more growth opportunities for Spotify’s advertising business. In his newsletter, Matt Stoller called Spotifys deal with Rogan the death of independent podcasting. “The Joe Rogan Experience” is Spotify’s biggest podcast in the U.S. And now Spotify and Amazon are considering bids on the podcasting platform Audioboom. Spotify bought podcasting company Gimlet Media and The Ringer, a podcast founded by ESPN alum Bill Simmons, for nearly $200 million. In recent years, Spotify has made a bigger play for podcasting content as it aims to grow beyond offering music to its subscribers.
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